Retailers often overlook the “boring” supply chain functions. Recent research once again highlights the importance of these functions.
Poor execution and stock out – what happens in the last 10 yards of retail supply chains is really important. Customers often experience stock outs not because the supply-chain plans are poor, as we often assume, but because they are not executed well at the stores.
Cost cutting to extremes – If employees are spread too thin, they’re going to be rushed. Then they either make mistakes or take shortcuts to get their work done.
Consumer satisfaction is availability – retailers that sell undifferentiated products compete on the basis of product availability, having the right product in the right place at the right time with the right label and of course with the right price may be what really drives customer satisfaction.