The power of distribution in Africa

An interesting video from the Business Call to Action (UK). Coca-Cola former CEO Neville Isdell talks about the Manual Distribution Centre (MDC) and the impact it has on the community at large. The company currently has 1,800 of these independently run businesses, directly employ 7,500 people and generate revenue of US$0.5 billion. A number of MDCs are also run by women.  From 1999 till 2002 my team and I worked tirelessly on this project. A project we also won a Distribution Best Practice Award for. More picture across Asia and Africa of the MDC model are available here.

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