10 ways distributors can add value to your business

  1. Knowledge– they know their customers and distribution area very well and can provide you with valuable customer insights.
  2. Provide credit– many distributors provide credit to smaller outlets and they have the ability to collect regular payments.
  3. Stockholding– they provide warehouse space and it reduces your personal warehousing space requirements.
  4. Delivery– delivering bulk to your distributors will reduce transport cost as distributors will deliver smaller quantities to their outlet base.
  5. Frequency– distributors provide regular delivery services and in some cases can provide daily delivery upon request.
  6. Trading hours– distributors can provide delivery services after hours and over weekends.
  7. Complementary products and services– in some cases distributors provide complementary products and value added services.
  8. Promotions– dealer initiated promotions can further increase your sales.
  9. Competitor activities– having established a good relationship with your distributor they can also provide you with information about competitor activities.
  10. Feedback– distributor sales team can discuss new ideas and product offerings with their customer base and provide you with valuable feedback.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google photo

You are commenting using your Google account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )

Connecting to %s

This site uses Akismet to reduce spam. Learn how your comment data is processed.