There is increased interest in the Coca-Cola Micro (or manual) distribution model, first launched in Ethiopia in 1999. The model has recently been selected by the IFC as one of “Inclusive Business Solutions” focused on distribution. On the 7th and 8th of October I will speak at the IFC conference titled “Inclusive Business Solutions: Expanding Opportunity and Access at the Base of the Pyramid”, which is being held at headquarters in Washington, DC. Here are some links for the MDC project:
Presentation – The Supply Chain Lab. Presentation at the IFC Inclusive Business conference in Washington, DC.
Case Study – IFC. On overview of the model and IFC’s involvement
Case Study – Social Market Place & The Supply Chain Lab. Reaching untapped markets.
Case Study – Harvard University. Case study about the MDC model and impact.
Article – The Supply Chain Lab – Micro distribution in emerging markets– key issues to consider.
Video – The Supply Chain Lab. The distribution model in pictures.
Video (updated 22 Sept 2010) – TED . Melinda Gates analyzed the case of Coca-Cola in detail, and extracted three best practices that have allowed the company to build a global footprint
Video – The Coca-Cola Company. A look at how Coca-Cola’s Manual Distribution Centres (MDCs) offer a commercial opportunity for local entrepreneurs across the developing world, as part of its Business Call to Action strategy
Video (Updated 27th of March 2010) – Business Call for Action. Adrian Ristow, Measuring Results of Coca-Cola’s Micro-Distribution Centers, BCtA Webinar
Video – Business Call for Action. Coca-Cola’s former CEO Neville Isdell talks about the Manual Distribution Centre (MDC) and the impact it has on the community at large
Video–The Coca-Cola Company. Coca-Cola helps entrepreneurs set up Micro Distribution Centres.
Video – The Supply Chain Lab. Distribution models in Africa and Asia.
Article – next billion. Can Big Companies Drive Development through Enterprise? President Clinton and CEOs Weigh In
Article – AT Kearney. Supplying Sub-Saharan Africa: Bring Common Sense, Patience and Ingenuity
Article – Foodbev.com. The Coca-Cola system advances new solutions for economic development