The ‘last mile’ challenge – The limitations of the village entrepreneur model

Although the village entrepreneur model is growing in popularity as a way to reach rural consumers, experience in India suggests caution is needed. Much depends on the context in which it is deployed, and how it is applied or adapted.   View PDF Article by Nisha Dutt, Director of Business Consulting at Intellecap

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s