10 distributor problems and how to avoid them

  1. Not covering all the outlets– Track and monitor outlet distribution on a regular basis. Ensure the customer list and maps are up to date.
  2. Service levels drop– Work with distributors and get an understanding why service levels are going down.
  3. Lack of experience– The distributor does not have the required category experience to do the job. Invest in training or evaluate alternative distribution options.
  4. Financial problems– Some distributors go out of business due to poor cash flow and working capital management. Identify problems and determine how you can overcome it. Sometimes it is better to walk away.
  5. Price rises– Get a clear understanding of distributor cost and why they need to increase prices.
  6. Poor management– Good people are hard to find. Make sure distributors have the right people and right organization structure.
  7. Category conflict– Select distributors that are serious about your business and avoid operators that are selling competitor products.
  8. Corporate deafness– Your distributor is unwilling to follow your company requirements as requested. It’s time to find a new distributor.
  9. Poor truck utilisation– Identify the right distribution vehicles and evaluate drop sizes.
  10. Legislation– The rules concerning distributors can change in any country. Watch the horizon for new legislation and potential delivery restrictions.

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out / Change )

Twitter picture

You are commenting using your Twitter account. Log Out / Change )

Facebook photo

You are commenting using your Facebook account. Log Out / Change )

Google+ photo

You are commenting using your Google+ account. Log Out / Change )

Connecting to %s