Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the
Map out requirements– develop evaluation criteria and get agreement from key stakeholders Process and roles– identify each stakeholders’ role in
Not covering all the outlets– track and monitor outlet distribution on a regular basis. Ensure the customer list and maps