Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have not helped consumer confidence in this
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the
Working with distributors in emerging markets can sometimes be challenges, as they sometimes lack expertise, capital, and management to drive
Distributors in emerging markets can add enormous value to your business when servicing micro retailers. Below are some issues to