Coca-Cola’s micro-distribution system in Africa – servicing small shops
The Coca-Cola Company is often lauded for its distribution in Africa. It’s easier to find a cold Coke than essential
The Coca-Cola Company is often lauded for its distribution in Africa. It’s easier to find a cold Coke than essential
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Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the