Route-to-market – Page 2 – The Supply Chain Lab

Slums – Beyond the perception

Personally, I am not very fond of the term, slums. I think it is loosely defined term for a type

Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have not helped consumer confidence in this

Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.

We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on

Working with distributors in emerging markets can sometimes be challenges, as they sometimes lack expertise, capital, and management to drive

The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number

Distributors in emerging markets can add enormous value to your business when servicing micro-retailers. Below are some issues to consider: