Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Newsletter 2021/06
Ibadan based Alerzo raises $10.5M to digitise Nigeria’s informal retail sector B2B Funding Nigeria: Alerzo, an Ibadan B2B ecommerce retail startup
Ibadan based Alerzo raises $10.5M to digitise Nigeria’s informal retail sector
Nigeria – Alerzo, an Ibadan B2B ecommerce retail startup has announced a $10.5 million Series A round led by London-based
Newsletter 2021/05
Scale of the cash economy in the South African townships surprises Size of the cash economy: According to FirstRand, the
Tokopedia is connecting Indonesia’s mom-and-pop shops to technology
Mitra Tokopedia is an app that enables individuals and shop owners such as grocery stores and warung (stalls), to sell digital
Newsletter 2021/04
Favo’s community group buying platform in Latin America What is Favo? It is a community group buying platform focused on micro-locations that enables
Newsletter 2021/03
Women in last-mile Last-mile: Women in rural Rajasthan in Dina, where ecommerce marketplaces like Amazon and Flipkart do not deliver, are becoming
Favo’s community group buying platform in Latin America
Favo is a community group buying platform focused on micro-locations that enables participants to make purchases through social media. The
Newsletter 2021/02
What3words for a delivery Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are
Newsletter 2021/01
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China China’s social ecommerce platforms remain largely
3 Words for a delivery
Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are often ambiguous or in
