Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
February Newsletter 2021/02
What3words for a delivery Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are
January Newsletter 2021/01
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China China’s social ecommerce platforms remain largely
3 Words for a delivery
Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are often ambiguous or in
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China
China’s social ecommerce platforms remain largely unknown outside of the country, but the models have had a big impact on
December Newsletter 2020/06
How Reliance is targeting kirana stores in India with an online-to-offline strategy Reliance Industries is creating an online-to-offline ecommerce platform
How Reliance is targeting kirana stores in India with an online-to-offline strategy
Reliance plans to create the world’s largest online-to-offline ecommerce platform in India called New Commerce. It is connecting its high-speed
November Newsletter 2020/05
Why startups are targeting traditional trade in Indonesia and how they are reshaping the retail landscape Indonesia has become an
Why startups are targeting traditional trade in Indonesia and how they are reshaping the retail landscape
Indonesia has become a hotbed for startups, and a regional hub for venture capitalists and accelerators. The island nation has
ShopUp is setting its sights on Bangladesh’s 4.5 million mom-and-pop stores
ShopUp is a Bangladesh B2B digital commerce platform servicing micro and small entrepreneurs. The startup offers what it calls a
October Newsletter 2020/04
1. Nigeria’s TradeDepot plans to be the preferred supply chain partner for micro-retailers in Nigeria TradeDepot is a B2B distribution platform
