Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Tokopedia is connecting Indonesia’s mom-and-pop shops to technology
Mitra Tokopedia is an app that enables individuals and shop owners such as grocery stores and warung (stalls), to sell digital
Newsletter 2021/04
Favo’s community group buying platform in Latin America What is Favo? It is a community group buying platform focused on micro-locations that enables
Newsletter 2021/03
Women in last-mile Last-mile: Women in rural Rajasthan in Dina, where ecommerce marketplaces like Amazon and Flipkart do not deliver, are becoming
Favo’s community group buying platform in Latin America
Favo is a community group buying platform focused on micro-locations that enables participants to make purchases through social media. The
Newsletter 2021/02
What3words for a delivery Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are
Newsletter 2021/01
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China China’s social ecommerce platforms remain largely
3 Words for a delivery
Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are often ambiguous or in
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China
China’s social ecommerce platforms remain largely unknown outside of the country, but the models have had a big impact on
December Newsletter 2020/06
How Reliance is targeting kirana stores in India with an online-to-offline strategy Reliance Industries is creating an online-to-offline ecommerce platform
How Reliance is targeting kirana stores in India with an online-to-offline strategy
Reliance plans to create the world’s largest online-to-offline ecommerce platform in India called New Commerce. It is connecting its high-speed
