Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
What are supply chains and why do they matter to Africa? A supply chain is a process by which products or services
Ibadan based Alerzo raises $10.5M to digitise Nigeria’s informal retail sector B2B Funding Nigeria: Alerzo, an Ibadan B2B ecommerce retail startup
Nigeria – Alerzo, an Ibadan B2B ecommerce retail startup has announced a $10.5 million Series A round led by London-based
Scale of the cash economy in the South African townships surprises Size of the cash economy: According to FirstRand, the
Mitra Tokopedia is an app that enables individuals and shop owners such as grocery stores and warung (stalls), to sell digital
Favo’s community group buying platform in Latin America What is Favo? It is a community group buying platform focused on micro-locations that enables
Women in last-mile Last-mile: Women in rural Rajasthan in Dina, where ecommerce marketplaces like Amazon and Flipkart do not deliver, are becoming
Favo is a community group buying platform focused on micro-locations that enables participants to make purchases through social media. The
What3words for a delivery Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China China’s social ecommerce platforms remain largely
Delivery companies know well the challenges with inconsistent and poor addresses in emerging markets. Addresses are often ambiguous or in