Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Social ecommerce models – how Pinduoduo and Shihuituan are reshaping online sales in China
China’s social ecommerce platforms remain largely unknown outside of the country, but the models have had a big impact on
December Newsletter 2020/06
How Reliance is targeting kirana stores in India with an online-to-offline strategy Reliance Industries is creating an online-to-offline ecommerce platform
How Reliance is targeting kirana stores in India with an online-to-offline strategy
Reliance plans to create the world’s largest online-to-offline ecommerce platform in India called New Commerce. It is connecting its high-speed
November Newsletter 2020/05
Why startups are targeting traditional trade in Indonesia and how they are reshaping the retail landscape Indonesia has become an
Why startups are targeting traditional trade in Indonesia and how they are reshaping the retail landscape
Indonesia has become a hotbed for startups, and a regional hub for venture capitalists and accelerators. The island nation has
ShopUp is setting its sights on Bangladesh’s 4.5 million mom-and-pop stores
ShopUp is a Bangladesh B2B digital commerce platform servicing micro and small entrepreneurs. The startup offers what it calls a
October Newsletter 2020/04
1. Nigeria’s TradeDepot plans to be the preferred supply chain partner for micro-retailers in Nigeria TradeDepot is a B2B distribution platform
Order Kasi is delivering the township taste to your front door
Hungry for a “kota” or “magwinya” but don’t want to leave the house? Order Kasi has you covered. The South
Nigeria’s TradeDepot plans to be the preferred supply chain partner for micro-retailers in Africa
TradeDepot is a B2B distribution platform that connects FMCG companies with micro-retailers in Africa. The company is servicing a network
Removing the hassle and red tape for Zimbabweans living and shopping in South Africa
On any Sunday, many minibus taxis with trailers in Park station in Johannesburg are filled to the brim with consumer
