Why the distributor won: lessons for serving micro-retailers in emerging markets
For most of the past decade, the distributor was cast as the problem. Start-ups across Africa raised hundreds of millions
Category: Route-to-Market
Differences between traditional trade and modern trade
In emerging markets, modern trade is still in the early stages of development, especially in some less developed economies in
Route-to-market in emerging markets: Framework and key steps
A route-to-market (RTM) plan sets out how you will get your products to every outlet you want to serve, profitably
Shopper insights and consumer Insights when servicing micro-retailers
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Micro-retail and merchandising – understand the challenges and set standards
Merchandising is a key component of any retailer — irrespective of size. It is the activity of promoting goods at
Supply chain challenges in Africa – the fragmented retail challenge
As an expatriate based in Ethiopia in the late nineties, just-in-time (JIT) delivery seemed like a Nollywood (Nigerian film industry)
