Differences between traditional trade and modern trade
In emerging markets, modern trade is still in the early stages of development, especially in some less developed economies in
Category: Route-to-market
Route-to-market in emerging markets: Framework and key steps
A route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Shopper insights and consumer Insights when servicing micro-retailers
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Micro-retail and merchandising – understand the challenges and set standards
Merchandising is a key component of any retailer — irrespective of size. It is the activity of promoting goods at
Africa’s retail challenges – distribution issues to consider
Servicing mom-and-pop stores or micro-retailers in Africa is no easy undertaking. Whether you’re importing products or have a local manufacturing
Supply chain challenges in Africa – the fragmented retail challenge
As an expatriate based in Ethiopia in the late nineties, just-in-time (JIT) delivery seemed like a Nollywood (Nigerian film industry)
Distributor management skills in emerging markets
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
Making sense of Nigeria’s retail and open market landscape
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
The important role of feeder towns in African distribution
For centuries feeder towns and markets have played an important part in trade routes. Images of traders on camels on
Reasons distributors in emerging markets fail
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Below are some reasons why distributors in
The Supply Chain Lab 