Differences between traditional trade and modern trade
In emerging markets, modern trade is still in the early stages of development, especially in some less developed economies in
In emerging markets, modern trade is still in the early stages of development, especially in some less developed economies in
A route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Merchandising is a key component of any retailer — irrespective of size. It is the activity of promoting goods at
Servicing mom-and-pop stores or micro-retailers in Africa is no easy undertaking. Whether you’re importing products or have a local manufacturing
As an expatriate based in Ethiopia in the late nineties, just-in-time (JIT) delivery seemed like a Nollywood (Nigerian film industry)
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
For centuries feeder towns and markets have played an important part in trade routes. Images of traders on camels on
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Below are some reasons why distributors in