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  • Developing a Route-to-Market Model to Service Micro-Retailers – PowerPoint slides

In this PowerPoint presentation (220+ slides), I discuss each step in analysing, designing, piloting, and scaling a route-to-market model to service micro-retailers. I share 18 tools to analyse the market and design processes. The presentation also includes 35 case study snapshots of companies and startups in Africa, Asia and Latin America — employing business models to service micro-retailers.

Company case studies: Coca-Cola (Ethiopia), Hindustan Unilever (India), Bel Group (Vietnam), Mi Tienda (Mexico), Bonafort (Mexico), Hapinoy (Philippines), Alibaba (China), Bukalapak (Indonesia), Reliance (India), Udaan (India), Jumbotail (India), Sokowatch (Kenya), MaxAB (Egypt), Twiga Foods (Kenya), Copia Global (Kenya), TradeDepot (Nigeria), Zande (South Africa), A2Pay (South Africa), Shopit (South Africa), Tribanco (Brazil), Unilever & Mastercard’s Jaza Duka (Kenya), Nomanini (South Africa), Selpal (South Africa), Tanda (Kenya), Warung Pintar (Indonesia), Figjam (Zimbabwe), GrabKios (Indonesia), Chiper (Colombia), Frogtek (Colombia), Tienda Pago (Colombia), iZettle (Mexico), Khatabook (India), Algramo (Chile), Fan Milk (Ghana), and Optimetriks (Kenya).

The presentation is for you if…

  • You work in informal markets and with micro-retailers
  • You need a better understanding of informal markets and micro-retailers
  • You want a better understanding of route-to-market in emerging market
  • You need a step approach to design and launch a route-to-market model
  • You require the tools to evaluate informal markets
  • You are interested in case studies of companies and startups servicing emerging markets
  • You are interested in how technology and ecommerce are changing informal markets

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  • Case study snapshots – informal markets and micro-retail

In this presentation (PDF), I include 35 case study snapshots of manufacturers, tech platforms, and fintech startups in Africa, Asia and Latin America — employing business models to service micro-retailers in informal markets.

Company case studies: Coca-Cola (Ethiopia), Hindustan Unilever (India), Bel Group (Vietnam), Mi Tienda (Mexico), Bonafort (Mexico), Hapinoy (Philippines), Alibaba (China), Bukalapak (Indonesia), Reliance (India), Udaan (India), Jumbotail (India), Sokowatch (Kenya), MaxAB (Egypt), Twiga Foods (Kenya), Copia Global (Kenya), TradeDepot (Nigeria), Zande (South Africa), A2Pay (South Africa), Shopit (South Africa), Tribanco (Brazil), Unilever & Mastercard’s Jaza Duka (Kenya), Nomanini (South Africa), Selpal (South Africa), Tanda (Kenya), Warung Pintar (Indonesia), Figjam (Zimbabwe), GrabKios (Indonesia), Chiper (Colombia), Frogtek (Colombia), Tienda Pago (Colombia), iZettle (Mexico), Khatabook (India), Algramo (Chile), Fan Milk (Ghana), and Optimetriks (Kenya).

The case study snapshots are for you if…

  • You are interested in case studies of companies and startups servicing emerging markets
  • You are interested in how technology and ecommerce are changing informal markets

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  • Quick reference: Informal markets and micro-retail service models

If you work in emerging markets – micro-retailers and informal markets are a large part of your business. In this quick reference guide (PDF), I discuss each aspect of informal markets and micro-retailers, including key terms and definitions related to servicing informal retailers through sales, marketing, warehousing, transportation and developing distribution models. You will also learn key terms about assessments, finance, technology and metrics impacting informal retailers. 

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