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  • Quick reference: Informal markets and micro retail service models

If you work in emerging markets – micro retailers and informal markets are a large part of your business. In this quick reference guide (PDF), I discuss each aspect of informal markets and micro retailers, including key terms and definitions related to servicing informal retailers through sales, marketing, warehousing, transportation and developing distribution models. You will also learn key terms about assessments, finance, technology and metrics impacting informal retailers. 

$6.95 View product

  • Case study snapshots – informal markets and micro retail

In this PowerPoint presentation, I include 24 case study snapshots of manufacturers, tech platforms, and fintech startups in Africa, Asia and Latin America — employing business models to service micro retailers in informal markets.

Company case studies: Coca-Cola, Hindustan Unilever, Bel Group (Laughing Cow Cheese), Mi Tienda, Hapinoy, Alibaba (Ling Shou Tong), Bukalapak, Reliance, Udaan, Jumbotail, Sokowatch, MaxAB, Twiga Foods, Zande, A2Pay, Shopit, Spazapp, Tribanco, Jaza Duka (Unilever & Mastercard), Nomanini, Selpal, Tanda, Warung Pintar, and Figjam.

$15.95 View product

  • Developing a Route-to-Market Model to Service Micro Retailers – PowerPoint slides

In this PowerPoint presentation (220+ slides), I discuss each step in analysing, designing, piloting, and scaling a route-to-market model to service micro retailers. I share 18 tools to analyse the market and design processes. The presentation also includes 24 case study snapshots of companies and fintech startups in Africa, Asia and Latin America — employing business models to service micro retailers.

Company case studies: Coca-Cola, Hindustan Unilever, Bel Group (Laughing Cow Cheese), Mi Tienda, Hapinoy, Alibaba (Ling Shou Tong), Bukalapak, Reliance, Udaan, Jumbotail, Sokowatch, MaxAB, Twiga Foods, Zande, A2Pay, Shopit, Spazapp, Tribanco, Jaza Duka (Unilever & Mastercard), Nomanini, Selpal, Tanda, Warung Pintar, and Figjam.

$295.95 View product