The digitisation of the traditional retailer in Africa
The humble mom-and-pop shop or traditional retailer has been getting a lot of attention of late. It seems like not
The humble mom-and-pop shop or traditional retailer has been getting a lot of attention of late. It seems like not
Servicing micro-retailers or informal retailers with low volume and limited space can pose challenges and often comes at a higher
Skeptics may argue that traditional corporate social responsibility (CSR) initiatives were merely a way of throwing money at a problem
Size of the cash economy: According to FirstRand, the scale of the cash economy in the South African townships is
A route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Merchandising is a key component of any retailer — irrespective of size. It is the activity of promoting goods at
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Below are some reasons why distributors in