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Tag: MDC

September 30, 2019 Informal Retail

Coca-Cola’s micro-distribution system in Africa – servicing small shops

The Coca-Cola Company is often lauded for its distribution in Africa. It’s easier to find a cold Coke than essential

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May 19, 2008 Inclusive Business / Informal Retail

Coca-Cola’s inclusive distribution model in Ethiopia

Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the

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