November Newsletter 2020/05
Why startups are targeting traditional trade in Indonesia and how they are reshaping the retail landscape Indonesia has become an
Tag: Route-to-Market
Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Shopper insights and consumer Insights when servicing micro-retailers
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
How to enter the Ethiopian market – Key distribution issues to consider
Ethiopia is the second-most populous country in Africa (after Nigeria) and one of the fastest-growing economies, with an average GDP
Route-to-Market Pilot Checklist
The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number
The Supply Chain Lab 