Market entry consumer goods – Key distribution issues Ethiopia
Ethiopia is the second most populous country in Africa (after Nigeria) and one of the fastest growing economies, with an
Tag: Route-to-Market
Route-to-Market time studies in emerging markets
When designing and assessing a new Route-to-Market system for a consumer goods company, it is often necessary to conduct a
Channel characteristics – Key issues to consider
When assessing your Route-to-Market in emerging markets take into consideration the following channel and retail issues: Product flow– Have
Route-to-Market Pilot Checklist
The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementation in emerging markets. Below are a number
Social Products Route-to-Market Framework
I recently designed a framework for developing a Route-to-Market strategy for Social Products. The framework is based on some of
Manual Distribution pictures
I have uploaded some pictures from my travels working in the Coca-Cola system. The set focuses on manual distribution in
