Route-to-Market – The Supply Chain Lab

Newsletter 05

Indonesia has become an attractive prospect for regional startups looking to expand, and similar to India, a growing number of

A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales

When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your

Ethiopia is the second-most populous country in Africa (after Nigeria) and one of the fastest-growing economies, with an average GDP

The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number