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Tag: Route-to-Market

December 4, 2020 Micro-Retail

November Newsletter 2020/05

Why startups are targeting traditional trade in Indonesia and how they are reshaping the retail landscape Indonesia has become an

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November 3, 2020 Route-to-market

Route-to-market in emerging markets: Framework and key steps

A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales

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September 13, 2020 Route-to-market

Shopper insights and consumer Insights when servicing micro-retailers

When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your

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December 10, 2013 Country & Region / Micro-Retail

How to enter the Ethiopian market – Key distribution issues to consider

Ethiopia is the second-most populous country in Africa (after Nigeria) and one of the fastest-growing economies, with an average GDP

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November 22, 2007 Route-to-market

Route-to-Market Pilot Checklist

The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number

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