Shopper insights and consumer Insights when servicing micro-retailers
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Tag: Route-to-Market
How to enter the Ethiopian market – Key distribution issues to consider
Ethiopia is the second-most populous country in Africa (after Nigeria) and one of the fastest-growing economies, with an average GDP
Route-to-Market Pilot Checklist
The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number
