Distributor management skills in emerging markets
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have not helped consumer confidence in this
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.