What is a two-tier distributor? They buy from manufacturers and sell to resellers. What are their competitive advantages? Two-tier distributors
Sri Lanka is currently waking up from years of civil war. There is a sense of optimism in the air
Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have not helped consumer confidence in this
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
I am currently in Ghana and evaluating a distributor network for a company in the telecommunication industry. Some key learnings
I recently ran a number of workshops for a beverage company in Bangkok, Johannesburg and Dar es Salaam. One central