Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Key distribution issues in emerging markets
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
3rd Party selection and management in emerging markets
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
Coca-Cola’s inclusive distribution model in Ethiopia
Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the
10 Distributor problems in emerging markets how to avoid them
Working with distributors in emerging markets can sometimes be challenges, as they sometimes lack expertise, capital, and management to drive
Route-to-Market Pilot Checklist
The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number
10 Ways to reduce inventory cost
Reducing inventory is important in any organisation concerned about the bottom-line. Many companies are finding that information can replace inventory
21 Issues to consider when outsourcing to 3PLs in emerging markets
When outsourcing any supply chain activities or processes to third party logistics (3PLs) operators in emerging markets, there are a
Servicing micro-retailers – 10 ways distributors can add value to your business
Distributors in emerging markets can add enormous value to your business when servicing micro-retailers. Below are some issues to consider:
