Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
How NGOs are bridging Africa’s infrastructure and technology divide
Mobile phone networks have proven to be a vital piece of technology for Africa. The technology is playing an important
Slums – Beyond the perception
Personally, I am not very fond of the term, slums. I think it is loosely defined term for a type
Evolving Supplier Relationship Management (SRM)
Managing supplier relationships used to be a zero sum game. Most companies focused on short terms goals where price was
Lean: The emerging market challenge
Emerging economies with robust economic growth remain a significant opportunity for companies eager to grow and expand their business. With
Cold chain challenges: Poor electricity supply in Guinea-Conakry
How do you create a cold chain in a city with constant power cuts and outages? This is one of
Vietnam’s changing retail environment
The Vietnamese retail market has seen significant changes the last couple of years. Neighbourhoods in Ho Chi Minh City and
Guinea-Conakry retail landscape
Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have not helped consumer confidence in this
Key distribution issues in emerging markets
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
3rd Party selection and management in emerging markets
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
Coca-Cola’s inclusive distribution model in Ethiopia
Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the
