Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
What are supply chains and why do they matter to Africa? A supply chain is a process by which products or services
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the
Working with distributors in emerging markets can sometimes be challenges, as they sometimes lack expertise, capital, and management to drive
The Supply Chain Lab often gets involved in Route-to-Market pilot design and implementations in emerging markets. Below are a number
Reducing inventory is important in any organisation concerned about the bottom-line. Many companies are finding that information can replace inventory
When outsourcing any supply chain activities or processes to third party logistics (3PLs) operators in emerging markets, there are a
Distributors in emerging markets can add enormous value to your business when servicing micro-retailers. Below are some issues to consider: