Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
What are supply chains and why do they matter to Africa? A supply chain is a process by which products or services
Mobile phone networks have proven to be a vital piece of technology for Africa. The technology is playing an important
Personally, I am not very fond of the term, slums. I think it is loosely defined term for a type
Managing supplier relationships used to be a zero sum game. Most companies focused on short terms goals where price was
Emerging economies with robust economic growth remain a significant opportunity for companies eager to grow and expand their business. With
How do you create a cold chain in a city with constant power cuts and outages? This is one of
The Vietnamese retail market has seen significant changes the last couple of years. Neighbourhoods in Ho Chi Minh City and
Guinea Conakry has seen better days. Political instability and an uncertain economic outlook have not helped consumer confidence in this
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
Arriving in Ethiopia in 1998 the local Coca-Cola operation was hardly an operation to search for best practices. Today, the