Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Order Kasi is delivering the township taste to your front door
Hungry for a “kota” or “magwinya” but don’t want to leave the house? Order Kasi has you covered. The South
Nigeria’s TradeDepot plans to be the preferred supply chain partner for micro-retailers in Africa
TradeDepot is a B2B distribution platform that connects FMCG companies with micro-retailers in Africa. The company is servicing a network
Removing the hassle and red tape for Zimbabweans living and shopping in South Africa
On any Sunday, many minibus taxis with trailers in Park station in Johannesburg are filled to the brim with consumer
September Newsletter 2020/03
One Kiosk Africa – connecting Nigerians with their local neighbourhood store One Kiosk Africa is a Nigeria B2B ecommerce startup that
Ecommerce for rural Africa – The Copia Global way
Copia Global is a B2C ecommerce startup — enabling people in rural and peri-urban areas to purchase products online, without
MarketForce 360 is creating visibility for sales and distribution teams
MarketForce 360 is a Kenyan-based sales and distribution management platform — digitising supply chains and creating visibility for sales and
Differences between traditional trade and modern trade
In emerging markets, modern trade is still in the early stages of development, especially in some less developed economies in
Shopper insights and consumer Insights when servicing micro-retailers
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Chilibeli – facilitating micro-entrepreneurship among community members in Indonesia
Chilibeli is an Indonesian community-based social ecommerce startup — connecting farmers, suppliers, and consumers through its network of agents or
Indonesian group-buying startup leverages social networks
KitaBeli is a social ecommerce platform that enables consumers to buy essential FMCG goods in a group — within their
