Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
What are supply chains and why do they matter to Africa? A supply chain is a process by which products or services
GudangAda is a B2B ecommerce platform in Indonesia — connecting wholesalers directly to retailers. It plans to transform the fragmented
Zuzela is a Port Elizabeth based business-to-business (B2B) ecommerce startup that connects spaza shops or micro-retailers in South Africa with
Yebo Fresh: Township delivery is revving up Yebo Fresh is a food delivery startup servicing Cape Town township customers. The company started
Telio is a Vietnamese ecommerce B2B startup that connects micro-retailers with brands and distributors on a centralised platform. Telio’s smartphone
Sokowatch is on the move in East Africa Sokowatch is expanding its value offering and financial services to micro-retailers. Sokowatch:
Merchandising is a key component of any retailer — irrespective of size. It is the activity of promoting goods at
There are over 150,000 spaza shops or small informal groceries in operation in South Africa. They add R120 billion ($7
India’s grocery market is worth a sizeable $400 billion. But even with rapid retail growth, kirana or mom-and-pop stores remain
India’s Gully Network provides a tech-enabled platform for small groceries or kirana stores that takes care of the entire supply
Selpal connects informal traders to suppliers with a digital distribution platform and provides dealers with a point-of-sale device — enabling