Ethiopia is the second most populous country in Africa (after Nigeria) and one of the fastest growing economies, with an
Setting up a distribution system in emerging markets can be a challenging undertaking. Below are a number of issues
In the early 2000s, Voltic Ghana’s leading bottled water producer faced a common problem encountered by many beverage companies in
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
There is increased interest in micro distributors and the potential they hold within an inclusive business model. Well documented micro
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.