Market entry consumer goods – Key distribution issues Ethiopia
Ethiopia is the second most populous country in Africa (after Nigeria) and one of the fastest growing economies, with an
Tag: Consumer Goods
Key distribution issues in emerging markets
Setting up a distribution system in emerging markets can be a challenging undertaking. Below are a number of issues
Voltic success story – decentralized bottling in Ghana
In the early 2000s, Voltic Ghana’s leading bottled water producer faced a common problem encountered by many beverage companies in
Nigerian Route-to-Market – retail channels and distribution
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
Consumer goods – Servicing small groceries in emerging markets
Servicing small groceries, mom & pop shops, dukas or souks in emerging markets is no easy undertaking. Many companies don’t
Consumer goods – Servicing small groceries in emerging markets
Servicing small groceries, mom & pop shops, dukas or souks in emerging markets is no easy undertaking. Many companies don’t
Micro distribution in emerging markets– key issues to consider
There is increased interest in micro distributors and the potential they hold within an inclusive business model. Well documented micro
Key distribution issues in emerging markets – Updated
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
