Micro retailers in informal markets often offer more affordable small pack sizes to their cash-strapped shoppers, such as a small plastic bag of rice or sugar, rather than a standard manufacturer packaging.
Identifying an opportunity, Smollan and DYDX teamed up to create a product dispenser for the informal retail market in South Africa. The Gcwalisa (fill-up) dispenser allows shoppers to purchase food and homecare products for as little as R1 ($0.07). Goods are dispensed into reusable containers, enabling companies to deliver bulk products (e.g. sugar) and for shopkeepers to distribute in small sizes, without single-use plastics.