The challenges of servicing mom-and-pop shops – and why they still matter
Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
Tag: Emerging Markets
Distributor management skills in emerging markets
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
Making sense of Nigeria’s retail and open market landscape
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
Reasons distributors in emerging markets fail
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Below are some reasons why distributors in
Key distribution issues in emerging markets
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
3rd Party selection and management in emerging markets
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on
