Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Below are some reasons why distributors in
Channel strategy – companies must map out a clear channel strategy and identify which channel the selected distributor will service.
We recently conducted a supply assessment and pilot roll-out for a media company in Zambia. Our workstream focused primarily on