Route-to-market in emerging markets: Framework and key steps
A Route-to-market or go-to-market is a plan of an organisation using their inside and outside resources, such as a sales
Tag: Emerging Markets
Shopper insights and consumer Insights when servicing micro-retailers
When servicing micro-retailers, it is important to have an understanding of the market and consumer dynamics and factors affecting your
Micro-retail and merchandising – understand the challenges and set standards
Merchandising is a key component of any retailer — irrespective of size. It is the activity of promoting goods at
The challenges of servicing mom-and-pop shops – and why they still matter
Servicing mom-and-pop shops with low volume and limited space is difficult and often expensive. But traditional outlets also have a
The role of multinational companies in aiding humanitarian logistics
Cynics may claim that traditional corporate social responsibility (CSR) initiatives were about throwing money at a problem and being rewarded
Distributor management skills in emerging markets
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Often distributors don’t have the required skills and
Making sense of Nigeria’s retail and open market landscape
The word boring does not come to mind when you think of Nigeria. Nigeria is one of the fastest growing
Reasons distributors in emerging markets fail
Implementing a 3rd party distribution system in emerging markets can be a challenging undertaking. Below are some reasons why distributors in
Cold Chain in Emerging Markets: The Heat is On
For many Chinese and Vietnamese consumers, frozen food is still a foreign concept. Large retailers in China and Vietnam continue
Lean: The emerging market challenge
Emerging economies with robust economic growth remain a significant opportunity for companies eager to grow and expand their business. With
